Bestseller Non-Fiction Mentorship




with literary agent & author

Jacq Burns

Join me in my 'Write A Bestseller Masterclass' series to turn your knowledge and ideas into a bestselling book.


It brings respect, a flood of new fans & prospects, and new opportunities you probably couldn’t even imagine right now. I know because I’ve experienced it and helped many others do the same. I’d been working in my field for years but was surprised at how with a book suddenly I was more of an expert in the eyes of others and how when I shared my story, people connected with me in a new way.

And now I want to show you how to make it happen for yourself in this small group masterclass series.

I’ll walk you through proven strategies for conceiving and writing a bestselling book based on 30 years of combined experience bookselling, writing, coaching, commissioning, agenting, and publishing.

Please note - You can join us in the room in London or join us live online via Zoom.

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  • How do I write about my life, my story, what I’ve learnt in a way that is both true to me and commercially appealing?
  • How do I write a book that truly changes lives – and perhaps even changes the way everyone thinks about my subject area?
  • How do I pick out the bestselling concept amongst all my ideas?
  • What’s the key to a killer title?
  • How do I structure my book?
  • How do I stay motivated to get it written?
  • How do I know my book will be successful?
  • How do I write a proposal that can win me a book deal?
  • How can I pitch my book and make it a bestseller?

I’ll answer all of these questions and more...

"I know I wouldn’t have, gotten as much down as I have now, and written the beginning of my book and outlined the whole thing and actually pitched to a publisher and an agent" - Cait


WELCOME TO LONDON - In the room or virtually


If you’re going to write, why not choose somewhere really inspiring to do it?  The one thing we really know how to do right in London is writing and publishing. It’s the home of many classics and modern bestsellers, and the world’s largest publishing houses. 


If you are out of London or overseas you can attend all or some of the events in person and of course you can extend your trip and enjoy some of the best-loved by-locals, literary and foodie secret places as well as the well-known tourists sights.


If you start with the right idea your book can not only become a bestseller but also serve as a 24-hour marketing tool for you and your ideas. This is life-changing if you work for yourself, run a business or you’re currently in a job and would like to build your personal brand. If you want to move into a new area or develop a passion or hobby, this works for you too.

A bestselling book will bring followers, fans and clients to you instead of you having to go hunt for them. And even better, they already know, like and trust you because they've read your book.

And a beautiful bonus for the self employed; people will pay a lot more to hire the author of the book they love.

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You will also get invited to give keynote speeches, appear on radio, TV and podcasts, give interviews for newspapers and magazines and get invited to all sorts of opportunities you can barely imagine right now.


"The Bestseller Mentorship has enabled me to think of writing the book in a different way that is going to make it more likely to connect with the reader and more likely to be more interesting, more usable and a better book – which I would not have been able to do on my own." - Ken Rea


The rewards of a successful book are numerous but the chances of achieving your goal are lower when you try to do it all on your own. Finding a commercial idea for your book and writing it in a way that positions it for success aren’t something that comes naturally to us. On top of that you need to create a great proposal, find an agent, get a deal and develop a strategy both to market the book and make sure that the book markets you in the right way once it’s out. For these reasons, it is rare to see someone succeed on their own.

All too often people with great ideas and expertise spent a lot of time and energy writing a book that they don’t love, that they’re not proud of. They feel disappointed and frustrated. And that is a shame when some expert guidance would have produced a completely different result.

The challenge, even if you’re an avid reader of non-fiction, is to think like a publisher. And to do that you need guidance from people on the inside of the book business.

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Introducing your guide to the inside world of publishing

jacq burns

Jacq Burns was commissioning editor at Random House & Editorial Director at Harper Collins where she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese,Chicken Soup for the Soul, and Toddler Taming - which have sold millions of copies.

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She is the author of Write a Bestseller, published by Hodder, and a bestselling series of successful books for Random House, under a pseudonym.  Jacq has also ghostwritten a number of well-known titles and she co-founded The London Writers Club. She is now a literary agent for non-fiction authors. 

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How does the Non-Fiction Bestseller Mentorship Work?


We give you a simple fill-in-the-blanks document to help you start to capture your ideas for the book and also bring us up to speed with your thinking. We’ll then review it in advance so we know all about you, about your ideas, your passion and your career/business.

You’ll then have a skype session with Jacq to discuss your idea and to set you some pre-masterclass homework.

Each of the four day-long masterclasses will begin with a workshop led by Jacq and then free writing time with feedback and a Q & A discussion.  Everyone will receive input and feedback during the series, including one private session during the free writing time. Jacq will meet you at whatever stage you are at and set appropriate work for your free writing sessions at each masterclass. (And don't forget Masterclass Four is when you privately pitch to an agent!)

You’ll see how your book works and start to understand the style of book you are writing, how you will journey and share with your readers, and how your eventual pitch will reflect that in a stunning and original way that’s uniquely yours.

In individual work and feedback time the magic will keep on happening.

You’ll have a compelling process or approach that is captured in your book and built into a related offer in your business. Jacq will show you how your book can be based, so beautifully, on your own life and experience that only you can write this book.  In other words, you’ll have a killer story, or piece of Intellectual property that nobody else has or can steal. It’s all yours, it’s your unique and magical point of difference.

what is included:

  • A pre-masterclass Fill in the Blanks booklet
  • Four days of live workshops with agent Jacq Burns. 
  • Exercises and homework each month
  • Two Zoom coaching power hours
  • Feedback on your proposal
  • A one-to-one, face-to-face session during the series.
  • A private pitch to a leading literary agent on the final day (the agent will be chosen to suit the projects)


Title, premise and concept. What style of book will you write and how should you structure and write it.

Jacq will help you to define and refine your structure and chapters. The containers you will fill. We map our books out on A3 paper or giant post-its.

Free writing in the afternoon: Beginning to get your chapters sketched out and written. (or polished if you are ahead and have chapters)

Troubleshooting. Open discussion. All the help you need on getting your chapters sketched out and written.


Reviewing and refining everything we did in month 1. 

Discussion: All about the demands and expectations of the publishing industry. How does it work? From the gossip (over lunch) to what publishers and agents are looking for - including the secret Penguin checklist - to developing your own book proposal and pitch. 

Free writing in the afternoon: work on your book proposal which includes starting on or refining sample chapters.


Putting it all together into a book proposal using my easy template. If you’re just beginning, you’ll be well looked after.  If you have already started, that’s great, for you this day will be about making it perfect with Jacq’s help.


Our morning workshop will focus on last minute tweaks to your proposal before a leading London agent arrives for your private pitch. giving you an action plan that you’ll take to keep your book going once you’re home.

Jacq will help you to nail your deal-winning proposal. She covers a lot of ground in these sessions – that’s why we record them and send it to you afterwards so that you can listen in again and take notes.

Our morning workshop will focus on your next steps, giving you an action plan that you’ll take to keep your book going once you’re home.

"I absolutely loved working with you on this, Jacq – firstly and rather obviously because you have been very encouraging (big thank you!!) -  but secondly because this kind of thinking and commentary from another (and highly experienced) viewpoint and a second pair of eyes is not just fantastically valuable feedback, it is highly inspirational." - Alan

Imagine after the Bestseller Masterclass series you will have...

  • Your book idea to set the world alight.... NAILED!
  • Your irresistible book title & subtitle... NAILED!
  • Your book structure planned out so you know what you’re writing each time you sit down to it... NAILED!
  • Your deal-winning proposal drafted...READY!
  • Been introduced to a leading agent and made a private pitch to them. CONFIDENCE!
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I often see book gurus charging $3000-$6000 or more for a group course where you don’t even get one-to-one advice. But I would rather work much more closely with people – in a small group experience with time for everyone to speak followed by private one-to-one consultations to go deep into your bestseller concept & proposal.

I have therefore set the cost for the Bestseller Masterclass series at £1975 (if you are an EU resident you’ll be charged an additional 20% VAT).
You can pay by card, PayPal or bank transfer.

If you’d like to be considered for the Bestseller Masterclass series, your first step is to send a quick email to and tell us a little about your book idea.

Jacq Burns

"Jacq gave me the focus, the motivation and the expertise to complete the job. With her help you increase your chances of winning ten-fold. I was delighted to earn over £20,000 from my book before it was launched!" – Tom Isaacs.